According to a survey of more than 1,000 decision-makers worldwide sponsored by Capgemini and EMC, the majority of respondents said Big Data is a driver of revenue and is becoming as valuable to their businesses as existing products and services. Below is a summary of their findings: 36 percent said that, due to the strategic importance of big data, they have had to circumvent IT teams to carry out the necessary data analytics required to gain business insights. 64 percent indicated that big data is changing traditional business boundaries and enabling new providers to move into their industry. 54 percent reported that their big data investments over the next three years will outstrip past investments. 43 percent already have or are currently reorganizing in order to exploit new big data opportunities. 61 percent acknowledge that big data is now a driver of revenues in its own right and is becoming as valuable to their businesses as their existing products and services.