That was Then... This is Now

Forty years? It can't be! Generation Y was originally defined by the U.S. Census Bureau as 1982-2000.  "Millennials" are turning 40 this year. A number of posts on Social Media express the “perception” that looking back at 1982 from our present day somehow seems like a shorter time period than does say, the 1980's to the 1940's. Although each time period spans 40 years, somehow "the eighties" don’t seem as far away to these commenters. This survey was undertaken to get an idea of how many actually feel that way as well as to uncover possible reasons for this perception of time.  Marketers using social media can take advantage of this connection with the past to reach members of Generation X and Generation Y in particular who may have strong associations with “retro” 80’s culture and feelings of nostalgia. The first question asked: Ignoring the fact that both time periods are 40 years; based on your own experiences do you find this perception of time to b...