That was Then... This is Now

Jerry Seinfeld will headline a $300 million advertising campaign for Microsoft, according to The Wall Street Journal. The WSJ reports that Seinfeld will appear with Microsoft founder Bill Gates in the ads. According to other sources, Chris Rock and Will Ferrell had also been considered. The ads are apparently a bid to counter the success of Apple’s Mac vs PC campaign which has recently been targeting Vista.

August 23, 2008 (Associated Press) Imagine juicing up your laptop computer or cell phone without plugging it into an electrical socket. That's a luxury that could be provided by wireless power transmission, a concept that has been bandied about for decades but is creeping closer to becoming viable. Building off work unveiled last year by Massachusetts Institute of Technology researchers, Intel Corp. demonstrated Thursday how to make a 60-watt light bulb glow from an energy source 3 feet away. The Intel team did it with relatively high efficiency, losing only a quarter of the energy the researchers started with. "That, to me, is the most striking part about it: transmitting 60 watts at 75 percent efficiency over several feet," said Intel's chief technology officer, Justin Rattner. "The power pack for your laptop isn't that efficient. ... It's one of those things that's almost too good to be true." Wireless transmission of electricity makes use of ...

1. Amazon S3 When: February 15 What happened: These massive infrastructure services, Amazon's S3 especially, underpin many Web 2.0 companies. When these services fail, big sites go down. When the sites go down, they lose money. Corporate coping behavior: Amazon CTO Werner Vogels banished to the lecture circuit to explain why S3 is still more reliable than any servers you could run yourself. The damage: Companies forced to re-consider their reliance on "cloud computing." 2. Twitter When: April, May, June. July too? Who cares? What happened: Twitter began to get unreliable. It's up, then it's down. Repeat. Corporate coping behavior: During the bad spells, Twitter turns off key features of the service -- like access from Twitter helper apps, or the "replies" tab on the site -- to decrease the load. Twitter also buys the search engine Summize, which adds a new level of utility to the service. The damage: Twitter was becoming part of the social fabric of the ...

By Dan Reilly If your iPod or digital camera just stopped working one day, don't just assume it's finished. As we reported a few weeks ago, many gadgets are returned without being truly broken. Sometimes, a flaky gadget can be attributed to a loose battery or an improperly inserted wire, so check the your owner's manual or the manufacturer's Web site for troubleshooting tips, or just poke around the Internet. Sites such as Fixya.com or answers.yahoo.com feature reports about or solutions to common problems folks have with their gadgets, but a quick Google search with the gadget name and the problem in the search field often yields some of the most exact answers. Also, give the manufacturer a call -- chances are they've heard about a gadget's issue before, or, if you're lucky (or friendly), a replacement device (even after the warranty has expired). Of course, if you put your iPhone in the microwave, this step doesn't apply. How Old Is Your Gadget? When ...

August 14, 2008 (Fortune) Could faster chips translate into slower computers? That's the sales-threatening prospect furrowing brows in every corner of the PC business, from industry titans such as Intel, Microsoft, and Apple to major centers of academe. For decades the PC industry has juiced performance - and sales - with a regular two-step dance. First, chipmakers jacked up the speed of their latest offerings. Then the software brains figured out how to turn all that processing power into faster operations and cool new functions. But the latest generation of chips, known as multicore, are so complex and so qualitatively different from their predecessors that they have flummoxed software developers. "We've gone through changes in the past," says Craig Mundie, Microsoft's chief research and strategy officer. But this one, he says, is the ,ost "conceptually different" change "in the history of modern computing." The change was set in moti...

While discussing where we all went over the summer, a few of my colleagues were trying to remember when gasoline was last under $1.00/gallon. I decided to do a little research and came up with this graph in Excel 2007: As you can see, the last time was in early 1999. Also the last complete year of data available was 2007, so the $4.00 levels of this summer are not included! Source: http://www.bls.gov/data

By Brian Stelter August 8, 2008 (The New York Times) NBC, which owns the exclusive rights to broadcast the Olympics in the United States, spent most of Friday trying to keep it that way. NBC’s decision to delay broadcasting the opening ceremonies by 12 hours sent people across the country to their computers to poke holes in NBC’s technological wall — by finding newsfeeds on foreign broadcasters’ Web sites and by watching clips of the ceremonies on YouTube and other sites. In response, NBC sent frantic requests to Web sites, asking them to take down the illicit clips and restrict authorized video to host countries. As the four-hour ceremony progressed, a game of digital whack-a-mole took place. Network executives tried to regulate leaks on the Web and shut down unauthorized video, while viewers deftly traded new links on blogs and on the Twitter site, redirecting one another to coverage from, say, Germany, or a site with a grainy Spanish-language video stream. As the first Summer Games ...