Salesforce to Embed Blockchain Network into CRM

According to Mike Vizard, writing in ITBusinessEdge, Salesforce announced plans to roll out a blockchain network that organizations will be able to invoke from within the company’s customer relationship management (CRM) application platform.

Announced at the company’s TrailheadX 2019 conference, Salesforce says organizations will not only be able to create a blockchain network using Salesforce development tools, but also view all the nodes that make up that network as objects within Salesforce applications.

Salesforce CTO Parker Harris told conference attendees that Salesforce is leveraging its software-as-a-service (SaaS) application to both launch blockchain networks and monitor events such as transactions as they occur across that network. “We’re bringing the ease of use of Salesforce to managing a blockchain network,” says Harris.

If Salesforce is successfil, blockchain networks will simply be an extension of a suite of digital business applications that all share a common object model. Rather than every IT environment having to master blockchain technologies on their own, Salesforce is essentially turning blockchain into an extension of its application services.

Read the entire article here.


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